E-ssential ingredient

With so many men’s grooming products on the market, it can be difficult to know what you’re looking for when it comes to delivering benefits to the skin on either your face or body. After you’ve covered sun protection, there is arguably one ingredient that should be a priority for skin health. Here’s why we should all be on the look out for the super hero of skin hydration and nourishment - Vitamin E.

Age-defying
Vitamin E is an antioxidant, which means is helps to combat the effects of free radicals on the skin. These are caused by harmful pollutants in the air as well as sunlight and we’re all exposed to them on a daily basis. It can be even more damaging to your skin in busy urban, highly populated areas. Quite simply, a free radical is the enemy when it comes to the ageing of the skin, but vitamin E helps to replenish the vitamins that are attacked by free radicals, making it your friend, not foe on the list of product ingredients.

Collagen promotion
Collagen is naturally occurring in the skin and is the substance that keeps it supple, elastic and yes for many years, youthful. We need it, but over the years the body’s ability to product it naturally deteriorates, which is what causes loosened skin, fine lines and wrinkles. Vitamin E is believed to help with the production of collagen, meaning your skin is given a helping hand when it comes to the immediate reduction in lines or wrinkles on your face.

On the bright side
We’re firm believers that vitamin-rich skincare can have an instantly brightening effect on your complexion. This is especially true of Vitamin E, which delivers a targeted dose of goodness directly onto your face, neck or body. Mixed with lemon peel or lemon oil in a product and you’ve got yourself a very effective skin conditioning cream that will illuminate the skin immediately.

Tocopherol tip
While many products will make it clear they’ve included Vitamin E in the ingredients, others simply add it without any signs on the packaging. If you’re keen to incorporate the vitamin into your skincare routine, check the label for the ingredient ‘tocopherol’. It’s the scientific name for Vitamin E.

Try the James + Jake Vitamin E Major Hydrator
Our Major Hydrator is rich in Vitamin E and delivers a nourishing, soothing dose of moisture to the face. Suitable for use any time of day, the product leaves your skin feeling soft to the touch and looking healthier. Shop the Major Hydrator now

James Hood