Don’t let a shave stop you in your tracks. I developed How Smooth because I believe a man’s grooming ritual should end with a sense of calm, not discomfort.

We spent months refining this formula to ensure it performs, instantly. Over the years so many men have told me they dread their daily shave because it leaves them sore and uncomfortable. Combining she butter, vitamin E and sandalwood, we’ve created an unstoppable product that handles the roughness of a daily shave so you don’t have to.

Sandalwood oil is a proven and natural anti-inflammatory ingredient. We added shea butter to help eliminate roughness around the stubble area and lock in all-day moisture.

Towel dry face and neck. Massage cream evenly onto shaved area while it still feels slightly dewy, before putting on your crisp white shirt.

Aqua, Glycerin, Xanthan Gum, Sodium Coco-Sulfate, Cetyl Alcohol, Glyceryl Stearate, Butyrospermum Parkii (Shea) Butter, Caprylic/Capric Triglyceride, Isopropyl Isostearate, Benzyl Alcohol, Tocopherol, Santalum Spicatum (Sandalwood) Oil, Dehydroacetic Acid, Benzoic Acid, Sorbic Acid, Bisabolol, Sodium Hydroxide

Note: We may make slight tweaks to formulations and recommend consulting the packaging label for precise ingredients